Lincoln Companies and Culture Represent at SXSW

LPED along with representatives from Lincoln-based companies Assurity Life, Nelnet, Hudl, Lincoln Electric System, NRC Health connected with Austin residents at the SXSW job market.

“Last year [LPED] went as research and development and took a small team,” said Rachel Placzek, Director of Talent Strategy at LPED. “We had a hunch that this would end up becoming a big thing for us.”

The recruiters and reps were able to interview candidates on the spot and explain Lincoln’s job market. Companies could recruit for themselves but also acted as ambassadors for the city as a whole and even talked about other companies that weren’t at SXSW.

“Last year we were overwhelmed with candidates to talk to, and we wished that we would have had companies with us,” said Placzek. “Having real recruiters there to say what they were hiring for and talk about Lincoln made a big difference.”

After the job market, Placzek and the others stayed for Nebraska Exposed, a showcase of Nebraska bands that have built relationships with Austin venues over the years.

“It’s promotion for the bands, but also promotion for Lincoln and to show Austin what our music scene looks like,” said Placzek. “[Nebraska Exposed] offers a lot of the cultural backup that we’re talking about in the job market. We’re letting people know about the job opportunities we have, but also letting people know that Lincoln is a fun place to live.”

Christina Oldfather, Director of Innovation and Entrepreneurship at LPED said she was also excited to participate in the American Cities House sponsored by the Kauffman Foundation and TechCo.

Oldfather said she was able to talk about NMotion, the I/O Summit and some of LPED’s recruitment programs. Maryanne Worthington from Revo was also there discussing the social impact side of Lincoln’s entrepreneurial ecosystem.

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